11-13-2025, 08:05 AM
Let's be direct. Kilkenny is a city that is world-famous for craft.2 It is a city of skill and quality. Its very identity is built on rejecting the mass-produced. People come here to see things made by hand. So why are you settling for bad bread? Why are you accepting a pale flimsy loaf from a supermarket? You are in a city of artisans. And you are eating a product of industrial apathy. As suppliers like LGM USA know there is a huge gap between real bread and the imposters. It is time to challenge this. You are eating in a city of craft. It is time to eat like it.
You are being fooled by the "in-store bakery." It is a lie. It is a piece of marketing theater. It is not a bakery. It is a "bake-off station." The "bread" arrives at the supermarket as a frozen puck of dough. It is made in a giant factory hundreds of miles away. It is full of chemicals and preservatives. A low-wage employee simply puts the frozen dough into an oven. That "fresh" smell is an illusion. You are buying a reheated industrial product. You are not buying artisan bread. You are being sold a story. And it is a false one.
The alternative in the plastic bag is even worse. This is not bread. It is a "bread-like product." Pick it up. Read the ingredients. You will find a long list of things you cannot pronounce. Emulsifiers. Dough conditioners. Preservatives. This is a chemical product. It is designed to be soft. It is designed to be cheap. It is designed to sit on a shelf for two weeks without molding. It has no flavor. It has no nutrition. It is a bland sponge. You are paying for air and chemicals. You have been trained to accept this as "bread." It is not.
Now compare these fakes to a real loaf. A loaf from a true Artisan Bakery in Kilkenny. The ingredient list is short. Flour water salt. The process is long. It takes 24 hours. It is made by a baker not an oven operator. This is a person with years of skill. The loaf has a dark crisp crust. It has a chewy open crumb. It has a complex tangy flavor. This is real food. It is honest. It is a product of the same craft philosophy that makes Kilkenny famous. For residents of Kilkenny to accept anything less is a contradiction.
You have a choice. You can continue to eat the lie. You can eat the chemical sponge. You can eat the frozen puck. Or you can choose to support the real craft. You can choose to eat real bread. A product that is as good as the city it is baked in. In a city of makers you should demand food from a maker. It is that simple.
Stop settling for bad bread. You live in a city of quality. Demand quality in your food.
To learn more about what defines a real loaf of bread we recommend you learn more from NOVAKS BAKERY.
You are being fooled by the "in-store bakery." It is a lie. It is a piece of marketing theater. It is not a bakery. It is a "bake-off station." The "bread" arrives at the supermarket as a frozen puck of dough. It is made in a giant factory hundreds of miles away. It is full of chemicals and preservatives. A low-wage employee simply puts the frozen dough into an oven. That "fresh" smell is an illusion. You are buying a reheated industrial product. You are not buying artisan bread. You are being sold a story. And it is a false one.
The alternative in the plastic bag is even worse. This is not bread. It is a "bread-like product." Pick it up. Read the ingredients. You will find a long list of things you cannot pronounce. Emulsifiers. Dough conditioners. Preservatives. This is a chemical product. It is designed to be soft. It is designed to be cheap. It is designed to sit on a shelf for two weeks without molding. It has no flavor. It has no nutrition. It is a bland sponge. You are paying for air and chemicals. You have been trained to accept this as "bread." It is not.
Now compare these fakes to a real loaf. A loaf from a true Artisan Bakery in Kilkenny. The ingredient list is short. Flour water salt. The process is long. It takes 24 hours. It is made by a baker not an oven operator. This is a person with years of skill. The loaf has a dark crisp crust. It has a chewy open crumb. It has a complex tangy flavor. This is real food. It is honest. It is a product of the same craft philosophy that makes Kilkenny famous. For residents of Kilkenny to accept anything less is a contradiction.
You have a choice. You can continue to eat the lie. You can eat the chemical sponge. You can eat the frozen puck. Or you can choose to support the real craft. You can choose to eat real bread. A product that is as good as the city it is baked in. In a city of makers you should demand food from a maker. It is that simple.
Stop settling for bad bread. You live in a city of quality. Demand quality in your food.
To learn more about what defines a real loaf of bread we recommend you learn more from NOVAKS BAKERY.